Browsing All posts tagged under »Audience«

The Different Ways of Connecting with Your Readers

January 19, 2012

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Earlier this week, I talked about the energetic connection we have with our readers.  Today,  I thought I’d get a bit more practical and down to earth about different ways we connect with our audience or readers.  If you’ve done any kind of marketing writing in the past or present, including writing your resume, you have probably tried […]

Forget your audience or tribe

August 5, 2011

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In professional writing, there is an old adage, know your audience.  In recent years, it’s been morphed into lead your tribe.  In the marketing and technical writing that I do, this is good advice.  However, when it comes to other types of writing, I believe it’s necessary to throw away the concept of audience or […]